Key issue to consider: Brand DNA versus customer DNA
Posted ByLuxury Daily News ServiceOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"126431e773995cb363b66fdde5217f4f","s":"2ea89959ca2a59c4"}
David Friedman. Photo: Michael Falco