Key issue to consider: Brand DNA versus customer DNA
Posted ByLuxury Daily News ServiceOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"fe578cc37597f90374ad4dca189e472d","s":"50b864ae5fa686e5"}
David Friedman. Photo: Michael Falco