Key issue to consider: Brand DNA versus customer DNA
Posted ByLuxury Daily News ServiceOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"9189559417d93850c12fbb39fc3524b2","s":"b3fdbe4a722f14b6"}
David Friedman. Photo: Michael Falco