Key issue to consider: Brand DNA versus customer DNA
Posted ByLuxury Daily News ServiceOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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cuLBbfsu618GR+XR1+9ibxvVq95ITS8RaJfcYyjQSPGze76pMJ03tBiyL4dxtABTEtHQh52HNGXRejSWvXHGrT4RhNBtp358uH3r14evrf2UW8mvufybh5A67HB3WJ5vaPqYnWqdAtQoIhDuxbUEdj+7+J0mXaRsLcy1j4aaixJu5cRkJYjq9xPh2TBxKHtDGVnW++cOG2523o9sczaeEYEIsswLytsYj9fYV9dSUyFgLjVNRC0j8F9b3dc2t7QE+iglBMBbu1++U42aix8XfLPS9XURC3Oij5B19Ytvmg09VS4GKYWI7eufE4IVBzvm03ljb0WIiA3a78mfiCU46FJzCCU9S+TQMiAd\/ZMmfMWmx93cSqAg1P3iALFkuflVLsE08jAjwSrs4AIyjRJo3WT9RoKPGx9jy0CpjmRCxwyTOXlHGy771ajcdlV2zV7uzPqQuXWp3amui29o8vEfnKWikf863oOOIjoyYG45RP6ymrvYKNfiNayEvoXg1cuKNnJhoXZSFnBihH659X7QpCJnclT4OHyi1PfEMkYBrNeZ6sYrfra6cI5HSt9WzOQAg1yBmdbY3U3mIR6LRcQs33B4pVHYKCUt+FdYNKKXTwJM2BYi7p6jzkvaX+2VU83mIDQ1PVtBzDZ45qc5XHolGyGLTnMg\/5VwiTGdJfdz7cvo8WGWL8Mbz9y2fdADYITGboOUhts970AZB1jUZRxoZkmbohLe6Q+ldHHx84+1+MXwakQhLw9VNcAClekcvFzZs120X3Y39xQPXOqhQzBAe51M3DyMZPgcyXK7AokrNAeqdtt\/veDR9rV2JP\/sE1TV+DWJmu0BoF8W+amsJooPWgiOtLHqqejMiE3cO2MpPejUKRRApzB1W1+fffgAsh0eitR5wnSDvdnjAbmD3clFmR2bizwYNs2HYyv9NYYmgUxXqNiYMlHvCjAEqPW0jLtFstQ9BzAzkEAJZd0Dn\/BkpEtZnqGtwstmyDAsO3s7SjPsfQNbOWOQUKLcryJfXbi6lwcV6aRItmy2zDzDHEVapBmu1UCmkcvovUMLJmnpI5SaRW4rokaE4Gx22CUCMhVtQnS\/4UT7JgEJEmsUg7AJCu\/sMWn1fb8KPgVH5FXJbbTg6DgGvhyIxjHPIWiNw5StughoTMxsnmAvfry\/tlFH+2kTq+loeRvgeGzSgRHnnU5gxWJZHo47DOidmj9ZdH+tmv3jexMwQsPpHVR10U2kVzvPgvMN0tZTgVRW3KYhPgyzdT7wuZ6bOC5edx9DT\/z3sGqYZ6lc3eTkNrFYHlt9KcJTJ1\/PESFBHIoTih2fnnaKjwM9E0lB2fpnAV6i7qCYITgtTrLSMXVvv2yauJXXFe9TQpl3bgeuTNp3aGFODAnHAouLkKB+bQNEkh5QgxPYnVAzdatcbPCItCiqLXIRb4gKr+7leIr8Qot614JM5fr1X2YlfYTVNbSfIxSoRJzANlzsuJTDTdOneefVxDnR6gJZm\/V29ncOSX0\/ntvoDqSh+RE2pSE+UgXVMX6zBbynOM8WUq3XbPGZBGeir18I8dtsBOTsBHco0SjtZ1BlCY8LiqnMouTBMvGH3xchkUPUxpTqJNTEwhQjBWyCTP3MXI5i84+lygWMl73fHCJMv8pjwAmtKUFjes9ExGg1w5MiLo9TT8FTWLkGECRFRMQ+pp2+z6jgu3w6Hq5hxIOLZLebXNJy3Ki1pvhD\/T8bOunL6w5Y0fwMaEMosOMaF9FDXG+GrsymsiSuKVcir0l\/uKR3IQfkKWAnllB1t5nckfEvheRsfrnFMqSPDF+mMqcBwl+zb0Dysl0Oq\/42xCX2IODH6V+\/NrdGUDKMoml3DUOXwn2vEErVMh8hods1AEs69cFWo0hxV+Ppj\/9KkWIJkILtBBcgk7ntaPJ430UuMoCEcc6hLDhZUyCZ2PAiTGOcO9qYyuUpwgrD3pGivyOlq8MOK67VvlhBMf9EgbvmQ2Cc8+ZT8r1A7ohJfEL2zcYu+2VCbfLoivVKPyQPKPRNXOlXUyGwOxkIMvwpkuGt4uGxwSpTLhP1wiyaIsqqCL6K8jIO1yGC6zuQKIG2aR7tJsz\/8d3Hk9oy6A8ctT7216+PN6D1+o+YqPZBGUvrbqMn8gFZ5peUByhJKXSvoSgczb6lZ0+VfRLd8w+0sqFSdUN8RqbXUs838biMpdslaooIB+3ihngz7QNd4WmRRozV+AyD1NHMa+pgJ56PHZQ6SdrPeeQ6tyDsiIttxUAUPt6NdXGKiA3gm2SsqyYEOhkoP2bs2J8adEP2MtP\/GlgjaX\/shH32iRUbPObtKvbTDX5oo0F6pS9b5gpHnUU4\/9SXpzde+6FOO63Z6YWZHbyC8Ug2LTsFkz2z8fSCh5UgpZ9ClppWn7CyJSSU\/Sql3T5VWPGtVlSXMybb6dxxVXK+x4YAEefskHZkeeh8AZJFcwRK+URRy2ulNbhnVhmEirM8Fz4e5ivvkFIScg1F5SD5cZvABQ\/hCAjY1Ohy+vYmYsP549KiAKXR2jYNLpLPk7alepFhXUG3RdYeDYLTFJLfEQ9TfevVYMTdXvRUNm1Li89iqarS1nIItm0pEe5LV8TXMm28whVFOIB1gblmiAVD2u82dj2pRqd5SLv4bqJ6JJ30cKLj8cs7VzZm+wh6SS1uhBiGdIvcMv8puZcwkrN0Bx1cJ0k5VBfBEPK8VP5PrcnGnKRmkH2ddkvUbu9RAixj9W0nnu16XWs7LC9ogTXzCHHZy1s6Bb0X+mR02UX5yw9EPaB+6CdUdvVBrCSsLpVOGhnl\/Gz+AC+0PRcS2upcxxjXgEGJe5jc+Uzmza4v66k26+fUMnzcI0RZJppJfJR0gUz\/2lc\/UV7YpSp6tkLPnrX\/z19q0HlPOJ5wQJEjfhBtgVouDvAVpZh6HfrXO1fWsMxszUGNeFlmqWUFIb\/yR2UW0uhTSugd3bsMcrFNfBhuzw\/9+iQD9xzDnxUktYcZMtZxzt6JxvAz2fl3maoWSpqRBif+ZlHSfYEibjOkvrJM02+b8WEJtTsNMU55iCxcLX2W3thCd7F2snAk9Q4Yz8rFhYnYWXz9x5LRFxyDS6XrC\/zN4Yx+E+fQf5G2QT\/mo06hnwvPiMc+\/SMjRd6jRzGcr2FYCUttbvTN8uSjwblI9R9sgv3f7SidMx27ltemtT+eReYZbyJEDrJzKt5213i1Tivaiy00GA2tdoxebDPrW0cl5rO5dbrvQnYt4P2sQc+Td2Xj1a8fc9n0Vq5vnmE0K6\/XfNBVTEPy42JDbFihnfEArnLZGmikxxIdSQ2KEliuK6J9TdfTQhAIl9JqK9ZVl6j7OEj3VONEAZ41mQzFIU8bXYmqP9wmJKPPqmTxat5ghTLcdW44Eaw++CFsnSpRUkHdHJvL4a6Ly2q0zXl\/3UuBgJCuyBkvgTkWB8qF8+uk86mT0PSHY\/i8jAlDhS3+Yx\/QWLGsL+VUSE+Rdhgb4SJWR3ja9xa+J7Tx2NjEjImS7jDVM07VUeWgH3D4EabXuXAFoFfRdEsATSsDIiIFt4bpktXFza1shkZ74dp2h43CzkVvGs7F00ZdlJbcLwRzXSGe5ak2Edp6YWpUCpd5Ua9WIQWZyW\/0AWlfWIL0+NEpmQYvjUhdbGFZ+n6q4xcQ2SRGUPoQ7OgZt5lEJAGD1fDNdoDqeg23IPtQktDg++I4RANcA9XgD3GeAltaQsmmpp4w6rGRlNaFiLu\/3Ifm6K8xn9IW\/JV\/kDEyyRFh7yk041Xfcj4NDVN4vBpPyKWtnSYvKOSluG6cdABMf5tMLcRVnncmvSHQLXq9ssh7nKrpnugIsgdAjbRwSOagjeOaAktk8aXZ8cPJJ28udhKvAl3mf3lE2PM\/4yYHRLA58dz1pSUvjH5fUIAh1zTFAPoxrzkorgQqfuQqeqMAfIb\/asEndoz9qAz1aNzz1u971k\/43yKg0ZJm42jtamjCqxenNKLXO1stG1xMvOoTzQoAGlcevwE5LVdYoSiZqtuVuy\/CkYlGT8B0ErQsOx8rIokaFIDCq+qOIfRJOoCFlF0GYIaRLRsggZL6gX0c46zLRhnKw1aefq87NSE7hoHfiiefXjS2MpZjvGjQ61cs5tuWlec1G7wuiQZj2fz7piRS\/wJSX\/d89Pyzw9rjrmsxR3VreSroTdjx\/8KwRAiLKqmga1yEGjBf21HouSRgx\/yrUw9shiQycSgaEaGKBgieoj0ZAAHm4za1\/sChKMjfnXeow9VzzieIXgWJp4PSbkZsXYFWuQVZgK8DwHh7M+jZyGb5T0IRXUbYwImuBmDDFlCLMUmaAmsXtEkOiPew7fO\/\/4NMazFKOhpmoR46eker2d89brNHNEr247GRvjPUGbPuxpMqzueszfCExly\/ztXVHGq2gQ6cpfHfibS2oPk\/VcxhuF3Jwd0HH984vfwFpYCtBb1\/Id9deQxn88O5LOnIkeunZLRH+N6AWbPP3xdJC9G9R1BFSHRd1+EPF0vk8M=","iv":"0c3ba107b23bf8bafcada9108db6f650","s":"441081f4d42e0a69"}
David Friedman. Photo: Michael Falco