Key issue to consider: Brand DNA versus customer DNA
Posted ByLuxury Daily News ServiceOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"04fcba97e1fbe187ae3daa4ce104f82a","s":"fcd52f6195b46c5a"}
David Friedman. Photo: Michael Falco