Key issue to consider: Brand DNA versus customer DNA
Posted ByLuxury Daily News ServiceOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"qjv3hP0wPGOmBnm0LMfPjpr0mCC7uWRy1mqEinnZxcblQARebWOnNfDzZEHmq9zbO+\/upPhRkBDSiUIAKUfcGf7DAVv4OC3YpRiyIAwhajd9mSutIYKUeoDs30u2y8yn55HANH1w5YHnDmF5t33ctXgoaOZJDTuv0vIz1vNATZshXojb4PrvY8UwEoyRb2n8CGjYyUKjdJBlOd3fmIwZpguXYBbtkyTF7Iq2ipgQlSHrpT8ETreB5KiMdcpVzPUlj99oDAMpPhbCi\/gTja0qFq6aK7Yl9phwsdi2fnhmYk8vUpJ8RNRnIxlvMqdFgQ06kbzXOkd5MfkW15B9JtXgn8PLwkgL0ROsm+1Mn9eYVBznEoxkauewWJJBGYlYNxEtIy6R31zgAYNsvo\/ymJDtcJxyAVFsQdLlP3dvRy7I2Z4hi5zL+f\/4L5UMCWJW6S+UJ0YDesxcVW0x7QgTQs0wO+9vBxk5vJI1s142r5gzZNGGJ4sXsy0XUTa\/0aofcqF+iqG3v9vKsWaiz8tykThNbrgGpqw5yzFYI\/nF6kAJl1\/QK6FIcQeAgkipQeZb4rMOLhF9NTo0oms+lXodR6Hb8nHOWfX1srR7vtT8ChhBzCYZUIUQp1c0BH\/fw2zlbYYEaPb0AhRNGQ3R3s6JmEAicw\/4dR5ky\/zfVz6Bi6P9J72PC1OsiThMMYCqpSd9oL+ZP1POCSihC4+EDUoQxeFGdVqohpI9oFh2PhEs29LQl8FhqRbTzgecrd8ORVLjLDjKzUdsecNcDEgopcV3iETA9wcXCGvKZObbiKJRL1MT+HKLD3SqRrSkIOcee1qzQZx48cZmgwduUMjCq8Dceetka7KC2LcG33IlezaxiAurTi6YyCegcB4FtPkyKl6BG+AGd1F+pGTt9uDpGw9FVq7HNsqd2xpfExeBZK9YIkX1pZBxAhodY+8HeJn9J2S7YnZpBA9mUcUMpNPPQnXTvn2pIJIZ2+\/MgzegiC5zxwf2qwCbrotpJZv4xe9gtSK1buiFDuB7KhETbr0vpJVh6wgJJaQQIYjufjxeo5HhSt3jlF63rdXh7h2dxqpL0n5X4AtuzzGbAQ93tP6jvUZfA8HKkXKOoOBpNgifUsuJ\/8mQjjMLa2ncOY4NdyBrSqHSEZsLPJBWjzmkz8u5gGfRx8hukjYd+ukoo4M\/ATb2XDpoEoMSFIO3hTHS9ffVqocw1i\/aeU+PAWa4jMALrdMbHwbV1yVS6fXH\/Um38lPdCAolKlbtxcBI4AdCT4HHrd\/beFBD3Y7p\/ykMH7JvotX3pZD+AB+RBTLbVQifcFXrmMVi\/rPNcNcfHdHcfeWCd\/nhiCiAfL6x0dU+T3oZBjul75zX3qRI+09aOsCTn4ZUDu0dzecd1j02wnyEzycdpzPXK9gRjVNlTibaQKfE9PS07O29OA9hV9xytOCyNBnbw\/STVz6BhtoiNwsF1yLiC1UqS79LruoQdmBQwT7NF6B25ZI2QBJHWSy9Bcl1nZd1kzETuM9+TBIXVZzSke2SrCmei+0JbX5R1EQwTNeld9sQE35TniSl7yzi1T8KmVJQ6V9t2wnFhGH1Ohg+yeKC4dbCFZez7v7Jh+5NY4YWucqJUo7EcUqGaXC7YpV04nxGp7wuwIUiCF7YEP79CFbuRWoz7Uy5PzbiMQJvzYhZhFZSduC38L11OS4Q37c4nxMwio57hdwDlFqDVPaOma2Zcn3t9ddFwfH0N\/VOrbxRJXoe9DMqBmipX5sBdUnbfHmjueZSDF6H6LSOA6wfwT+v6npIYO7Ti6q2CBh7Sa5Ww\/D67E2UKqvShTyGJO8akOuJ9sWLkMyr3t5ADMh6q2z+sVoGEQ1EnmdvZGw2o0LEf1GHsycoR4mKBrGBhS+0DflbCDW2Oz4o5RpY47ooajaAP2iOyXeEjH7ilLXlAjHQNsa8wzF2j8qGGtZkbdck3+1E2BuUtyG5vL1sZyh3bjtoLWlQIB4LLSs0E8eeZ6WXByNF4u\/CM7mgKVvUr7B6296PyVkwQ8\/VPM5VSisahLq1shr\/Pf4qvv4Y4dWoD5fVF5AtO3E26u1cT\/8gM90T71K9+tMsXdHo9RR51ZM6HDlTa4lo3Rl3aMikMNDvnhXb73j8B2cJP8ff7qh4g6Y6IUqoIINUd0Xl3hZ9waEda51od\/SHrqCB8T+uP32zW6s7pDUcxKNijX8PgS5AscF0pxcfWinAmRo99AuHdd502KMGgfezTiI3gh3TY5WTBLane3hutBReKD3NpNEM2GaltSKBA\/l7Xf8TpWV0aPhs1GPhgJr3LgCkFZDpFjeV1Vy14AOmjthb8rWI0QPa+EIT7i73oz6luXQzzU8VofT4qq5yeZ33meXi+IrKUcpqL4oCPPx03UnT6sBtNRz7Z1akKHXP9J7HR6CMcWwh683JpeGLz0y7b\/gQPhOfOhiJmqJgJ44yOceS9NYdWr7LMAkqdlB3bc6j7nlIZq9KbsjS2Cx0sUcKRUA2pnnS\/ZmorHJ9c7jOpykt9+vHHOKnainV8yLnG6t429kNg5S6C7DN+lQ3X2Kz26qHkEWL3p7WwheKbYGE3E7CtlKuQF5cW\/iGE\/v02yBgzxLdw95SVKJARs2TD9ojym0klKW2fM92nSYRmSFzzsU8u28TdPCtdx2Gfn50s5yehBQkUx208JzEoCcBneqkW+wBHxoROkeAU05\/9IibQVr\/IocY52QHmpQyrNLmmvFBCYrshe9P0mdOPbhxTrBDOzFCK+Q70rLLPtIw9KFLlRlu3wzklvOh3Rwr0AvxtpTYY7GRisQAOj1E5aSIneBotbbzMwbxQ0N5j2FyfR3lOBr7Xg6wbsaJ7PE8V72TdVBjdbPSzB8HcbYHd+j865\/QwgaMw+dPxwnVGVc3vbM0ApDPpMpRVtzjEn6xIPmAoU\/PgdKukwzHt7TxiX2hfPS\/Exzt5vMntvhkS7nb5XAg5XTgVlZWB3TWZ0QMAuHAUczf73nSmFeAqYWC+G83jnnTQf8KWHIusGVWLsW2+IGmW2Ci+sGMFfZ+EPmoqDfhFsssUOS8PyJjiND84ykNwJu18E3RxzLCcbHITOsTrrhidDjKQZKLGZMPLqPXpEwb5B5R+yM3\/Y5p4kxEv0TdHi0wK2vrnfVtRlzK+1xhK3GURXheE8u\/h\/Z2CAPYyPYYAxklnX4cjo2BgZDt\/D3tHvEGEr63Dfc7DDIJuoLV7Qqhx\/j\/v+dY5lfx2CXCdvuKJJuZrrin\/8RHSimreuImwGcbU0mYwTYtWX\/nRIhvOtn0Q2i7hXG4DogfboeYCH1rNKsMieUpeWFl48JF1wFuu4btcLwZVEBiq8jcggoutv5j\/5n4O3GAJUuacT5x0p42umouJSly+zojz0MX+qRU+uiU5tx+C\/UUU392oSd5oEBPOqiXQDSGtEYvdATjKskg5ogxAT9czlNOIQMk7rKIUdilYgGqTc5mW5vlUIJzZba\/3QpLNVSskwq+0A6zTbaSaew6ye63kvsajZ7E7CCFk83nVExpuE0LKu1kAjZXuPvMKpjzDRL0r7q3NYmLUTmReHLTn\/jD8BTN\/xOd6oEeP2WSvFdygxBiW\/KbKF2xAdoRa9s0HLBbUCwWkF2JOK8eEG0WQIxUjwwuqel+ldVpaRhDfaOzU75r81sE2OIFwQqHl425aqOimswnz1PIwArv8TTxZvNKilzSUJze3R8ySjGZz8BjLlg1+3xcA+dAT60JMSgy7MLx6mRL21QLv7xwxehsiqYo062r7y22YDz\/FtEhs+LUM9eL6GtCSqtIl4vJC0doiWSiCvXmDfDDDC5fwPZDFMxObSBvLsuT4n\/8UZX1BcZdv9yKEyk18q79dsqELa5Tl7\/1kRTJqIRLhwvRAHHYX3\/HuF+exBg2RKMeb2NdNyWdVRX3PZLtTYdQ+CcXnubFkSiBtFp3LbavbDzeo0oPekPg7SkvhizkdrmSo9dnCfrH0WgwljipMrOA6GSeGMqkYwB0gF6YyOpjpxS63Oq5UqyfstsRlAssXiZAZayNhfYUlFDt4D5GyaXdJCyJmLaYmbVQPcepAFtniWupVVM\/a5fjnHwe0VOMO1gSJx6DktRxJcb+0c8UtD6smMMA+cbSQhVyDBV4hrUnyKRlc24YmQTjrW7IAUq9WXs9LSld3zFJNvlyvbaeWRRAjl6W1f2gj4FHPDrsxNvSd6Z6cLmevDeTI6WkJee5iibj6Sp04Sg9XyC33ngwESF1J6\/g6p6G4aYP0gwA9yUUlSdDgoHvrq\/o\/RAVdpa1Prp6z6mra6GK45nBKDNqKf+gRFTZfIkcy6\/lXoTuwxPVBfXrFdMwRZgzHHrQgiowWmXX9fBFnHMbITpFDiLgW4X8SIJwzvhOy1apJr0ZqI7wmLTdDyElHYFpwKUQEvETlVIocOaTn5JrcrEoJq33jDp93F+AdfjaHOF+VVpN1bFSyFo\/322QM8ktZTpTemlL0SFcC46+oxhXjYn1RNCxVoeEOfOdjSVqX1I8T+9LD4CrUQzxfUlU1M\/Er4b95yM8UI2EwIqrQoUocY\/UAFvDGS+\/Jz7HvlavJMZrHWD7psI9+k8dZnRmLxjNkFysZaMixVVSczEmJ0xrsvmnolFLDWiWU3tDeX+ReGK4OIBJl6FFSbtJkeRMJbKhLFAQ\/LOycAAo9BvtQHEFc7L6PJ08mhd1DBFFDR1ksKlZ6D8JvQcZEV1vVSraJe+AtZkp8ms2LRKl4Yw51OhYr9TbKvzHWVPLWOfaJ6wEZPFuLzeDgmhJ7Aha+qnkPqyL+Mkr\/BvO1dEzXL0kCkCSU66hgUUeqEZ5S3arZCfHUMTolzFHBH2TQ806px8pY9btiKEGKiz51Wwyn9w9TgSlw8IVYGjN6W7SXuVpUuwLnl1\/5teIp\/HUIiWUk8MuaO59sY61VVy7utNYirHqsTZJvgMlGBaaqolhbYZTYaqp3vQhQKwiHeHiBdzEV1MSTKPmTCN5O7zP2JomrUOSzlzNRgYi1yVFVcyM61+LtNdXRpwvpQGqE4ujXN9zM+8sR++5M\/XbNlqDJbXFGlVdGIqwxWAchAJzHVKt51ew7QSgVyLZeTX2qqX9Alv6HoNYkBNlO4FvWAFJ\/GWRXOidXy9zR+JgWq\/pnu7RDfufU7SJI8vZY\/bQwwNBxp6dPuZm0pP8eqeNqdx2xMolPBGdaVJnri+wL9hF\/svABSiwLwhB3aWE0qMuPJ1dF5LmXLcQQB3oXYQPeLf9ZrIZTlYQfyQhhBoS10YiV28hVgN090RG63igmZ1Fct+U4aNGD0qVBWBONjPucB2dGczM6O6Dsz9G+wvABBMJu7F4qbhEFQ1Hxil70WpLuqwC\/9zp\/0NSAitdBpCSvnUI+PGXJyDUqg9pan1zD0c4nDNLpP+dWwlPDTeMwrGoq0BzwIBDmIv3GeNrzowGqStVEipRZJfNuEsP7NjAfT+w5RgYWiJOVUrbV82nNtxS3qvYcX5P3HpkNCYTu8RL4jzj1RP6Crmz9NIBUl7r9IgbL7UzwkY+ZBN7WJM9mKxI4U2XE6i\/\/lB3BQ7wuhcRkXp+UpBbb1KhEB9E9YHkAK+zyZblfm7RzCkDtodb6RUBHTjLCWnxCoZYpVdu64c4usUaSJ59XJ2GuxBksAjegStQxcd+d2eF2zhF7J8GavUS5JAl88priycNw5PNaJnSC83Wwp45EtiroW\/7WHLDnfCvi5oXPGiXEk9kts7QCRYqmFDx1GYpjWpeltw1XHIRYG++FbQxy7dvXVUoNUcibGy\/tnRt3vtwFZCE4zaMzGoan5Md6NGuqGu2rA39e5kt56WvqGZnndfAAm98BbqF5qXkSxIucUzAF\/iewiUgyz0bwAHRGRXULGAhMRMr51OLFLivU2yONLxsm69zbCHjaankOg7f8k6aqaExO\/cM8vUJ6NjhYfntc3naFUfsR\/bmHK2Yehyj6zoJPGqaFgV7f\/6e63FFAMkt6ufKX24y4LYvjwcbzJSasSRx9dcnHjooQVnhz\/0+yAg\/g+TkBBGSlRoXEhyqVkGHZiExoL3FDl0T10r\/UHtrjU6uJvfeE+ffxngUwWrTHGDmQhCkLkkUR0MVJpUr5+Tnr9gsMtArMzdB+JD9S\/tgHq\/fUD3y5082Y1HMmnEfQpyabWna8zr+6PgvmGtXNz+2w6K54j7iQBmJBa1cv1ry2AiovkRzoTzrbo1hzYkvG8AfTJ+Kggs+oUJ3qxO24SIYbKWZ213tQED+UcUavUdR5Ku7cZZWCCFNt1jp4K0otKnbZPKQQ1cCVlNM6PIwRuNyhfGr1E3g+tTNHoT\/j9jvyJgTOFup8qVlXywiM2xYDHntzHCZ67jbxu\/cWGj4lEJCxZRWFP0jN2CagqIi088wIowK6DAjVBl6h2vKhFeZzBkzs2TrYllejUxMiQ8ZInvz4wNHQlS6TPcuJXTGlbyDwq4pgu3mAYlzK5KqdmVqvRDPX3J88bLiYQ2eAQ1ljYApc5FhxXgQ02HY5i354zC\/FxccDaeDX8FUN60XHB\/U2n9EPzoE6TlRqSJKI6cCUler0d3Rh7aqIrBvkKcllldWRWMwcIt4tg+kLESHA2EyrhVoJRdsl3\/Ezu7SOD1daU8zT6ybQrQkD2+lI1lhPsSp5id3Pcd\/jcRckk2V67cOclZobtFEYJ7Et+bnVsvyAXeRGQmKAMm9XsfQucZm2EjPk1dpFjLAzsypoBxDs3x9w8uptj1qzBwAWfVbXvzS3Nw3ynKPMJIbhmHRC799OajzKbnyVmq6qQ8\/mhLxAQaZ0q0z5g5STqKpIA+3cFQQ+9K6F9AGTsDUKi\/vQZuA2J6vNc17w09uD2aw8hR7SSs\/abQRogQD2TOBXhpgwCBCacxdrscCCPSvskmScKJb5Ez7g4geohBKOjdmhzb4UCDQNSGuCoZ1fS8ROsCDqm1k4E0r6obCWPpRhvKRCtsWZku+ll9vbbTYD3\/HgbBIX+O2gdw+9Z3DPnZ8gSoFRN4eMaTKL4DSGFmAASyoySp\/oTam4zBq\/qDBrJmSh9XpHh9iTv8KgsJix\/ogg2OmVJ4X87rX9+4DgoyC36NbOpQsl\/53EIRP\/BIeCWM8XpaXHG2OY5pAJrvDZFqbEsqkgeCj6J58jrsPAfWReR+Dgd51R3ZWOk+OaMbdKmmAKq1HWAc\/NrPGEfo67GqN3qWbcVtl\/9xFe\/lfB225QEwg6O8S7u\/j0Sy6BThkE8dCMCMHm8K84Q4WDJs2tZ8+PuR62hH\/HOm\/1ru3N1ytamuxRavfhcry5VcifsUBLv72+5jmHVcgumSq41\/IgKrWDSCY\/MqpGDJx+lUOO98tiiVE136W4mzcWVvhIFv3NF74F8Hxq5aFDM\/fwC2zb1LCtvC3XCIUVgOp91qwZdku9bG7lhC1xpgppNVB6vIxcsuB2LG5xeG2RXq5U80odwVAfqjpd2U5A0AERSkm74aDVb7+\/nj0bReX2iGB6QGqnO8kSLdk4PqogVZjqrZ12cYa+SlKnFa4Lif7y3QApnFoDcm2SpP6GDH1JzjtcYM5842uxWaEOjMoapBuSJvbQN59BOF40BdWsyz+7QsCVj+WyNCdNv1jCB3oR2SxCUIUifPWKrNTrTGf573DbIAecKfUEHdAu9jL3J1BcBTG7R2PcOz7imYrrSgCCT3GCaublX\/KWgcIctjpWRFtZRIn+d83Twq74OoZapkAfZdBp3Q592l7SaTszczvBQQjWX\/Bd5DgXzzRxHxJJIrwf14ae04on0pmpj3+aBB0LIMev5aunCO0LlwZWfzmFSFJUXIBcfcIsM7UYNlXUveoaAY0rPNqR1OpvX7bOYD6nYQY0vpKGzdcBJp0mTOBK5wvWdzqPEKd+eQeDS6WEF\/6DoIxVnZAvUvZHMN4V8cPVq0Rq0nYTeJ9WPWdcIOEvcvST\/oSd3\/vDAtVWWG1zjTGPjAkRMYGokJCORCds+vU4W37RY57oKfsr2z0xUqxUwNhu+A5CO2Xmb9IInKdqw0Bg+A7wvYEtzl6AtjQQYeOlgtBKWoSRY13sP+BseCWzTtx\/U0qN6om3JCyKlmm0bFUlG6M696XxGts2HEQbgn4jGlwmTLpVaDBWl\/K\/I2sHb3PTS7NztbkelVr7KdX9iMif1xPFas5VjYV0N1hrLa3+ZUgNJMtC9nRoXOtZJLttZLVuc3Hcr+VRSQX3KG76jQdKaMbIHQySc7tYTKyZ6P6Hl3S6mLHLWadek5XjXeVJcrZI6aaDV6Z3FyJeIT6gXjLsy1EMfWcDND2rAQHQwKmgKTCfNWsFCO7vp8NozYBtX+O9K4kBaRDrCSSSlOF9sKjdf+0IQTMfyiei3wV8DDaehGtVeLar41wNGbimIn\/glqbSFHHkf3UCJb\/ovzEsfDwbWO4RfNeeNtub10mk2aPazJSS4Jy0BKIXBrMJ646WURhCq15NmIMToSExoW7edI8QnJ8a+aNFrSDypvnc+wKeDtJryoJ7v8nkK0AO0gEMcN2ROQs\/K5\/Oyz0FxIcBRO\/PwtrrBTf0zsrGbCCAJ8FKU\/gB\/fAJrdoOJ6OCAFYC3ywWbAAP9OU56rblkKB5t98KakzeMIMwkYOIhnW6gq4K7ju0vuBWl\/AuyXtLe4g+vFX+H2u0sHmF3hrZdBB+U2bug6W6i2IrMCdODRETG6gKKzXhf8ulsuFOchplvyoepQRYJl0X5m\/aJ8fLckoGxIgKEl8ScZ\/Pqc7+eNJ7ZVhkUgTTtTIPAAXm7zRUGJs9yWlxuAoqfClwV3zCR+hjwe2ZFge0yzTVggQvSFIaoM1H+GCocP+08ctuHAAmyeVlRvasiT7n5VDUiLOVoUIUKGxC1kXb5Fwbuddu2Vu\/08tkWBUR5YR6xB3ISJWi36XRQ2Xm1Vjql1JlgN2zk6USouJ\/39J7DkmDZ5FLWaDTixkZUxRiZepQ97yApdSuM5GoKoaeKnBhSgePy4S6y1HBGtdvFgBlcgPHLulV+12ORXo\/9pNBX4oYdhfP97mfmQLmvn0r5klrmj\/gqGK9yBzFUpkojqNcT70RxmF8zN79+Py0zbZk4hWvJMBcZmpRqAdOAxnmHSHGwRVM7GltJwptx37Z8MLSDJXpKcpdIsD2kpbtpzvhpA205vDGfy24HjWCj+TL+w1crY9jeoq55cUTCrUZ8gb8fICdcUmokPtiKy3hCmizM7BC9zRfQqGzLC7j66I5zvAnL+7LIZtyldx7RLGFHAsmUoafmB6nJ3JFy5PBxzrTTOfD11PmL+oIOm1nchg10ytKLcw3mlxSFLuKQjPTLXOfz5IYpKPQnY3mb8XVjLMr\/CDTYCawZDMGdPtTHvEYVDu+UFGe+6SkbPx5g+ENZ0dOvNY9u1Qcyub6KJmo5xfFeD4zWY6Z0NCTpKieOBXIz0=","iv":"cdb10ed229ea802f37c30f286ddd95d5","s":"d8c3159aa216897a"}
David Friedman. Photo: Michael Falco