Key issue to consider: Brand DNA versus customer DNA
Posted ByLuxury Daily News ServiceOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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atu8aavotqYWwhOAKtyv8886mM\/bu+KU7Im9fonyqUfe61P5EI5Vs7avPDuGZ9dxayLEZkNyRjH116gp1HBi1ZVOql1iPYxAvlnYbEEtzs9jhhuFp+Vtc4MT7Yi9iwtpzMv\/ZP057DhBNQ7cmcC+hghzfWXBiXKKXcTiQI4rRmAYhDr2iAJoZtcbjG0JYx2B+IzwJBt\/Lelllx\/gnK4isD1bbWB2II+isWZ+Rj28qRAkCyHt7zamiO4Jdc9v2HYQP1Vfj08ZUAybGf1dDL\/GK5yTrEQ2WyWYnPvl7xCF+nK8298ePFj1NYLmc5By9WHGBs8jNaG2Ezoh+o7egdCE0B5Igsak4hqjnwhZlLTmHVaZTRDmYRLqtM1BFi+77X9+juObs9KXkaOAK+coOdFXiX4XV5teRixG8EiA0RxZlyrvolTHJlNf6Is+oPhikaHmtDvQnhChnLtHfP26Wm3CgF0Ce7uUNZzO1lhMNUqElsJaX6HDiJeLq6WHZrAMV1CzZLC6RiLBiCm2B2As3AiywYhwuK73NmzqybHIrHMFbo43Y9utYk8hBdJAVexelsQ+CpZYQlOcysa26WBSYwslNILItUuwiQ+mqQ2tjaUH\/kHhR2f+GNELPRDHoiUdLPkDw2zdNVkFR6QVChLfO\/mLfNOSXKpjbjW+6s8\/h9tlYg53odN99hOQ8AM0Bot3KzxSNl\/KQKZT74kd8kz1ZCWLNGvdCIgdcwa6Z\/lPoSOOJJjgPXp5xZcNqWCnSMvUG1wfnsPaqTByqhFRFmcF7ZlygP\/Wuw3ashPQZJXE6cALbFc4FB1\/U0lFKQCzw6EiQFdakS+IZicElsLlDyu+NGmiSYOaQcKFFgRkBkJel1YO10pOSgB0BoxC+R43lzd6S3Qs8MjxD9nfgwEIloT2MG4ujBmA3HPWKp\/jx6i7pGWoypVqZ\/paJLvHfx1DV4zutGYuI\/lG3N5YXfJwF0aUMvGAPxipb1KGMPt\/Cc4xy0+\/1ukzfqHifMX7zUx32LC3DnfAefqROxWEE+ozNcxAoHSmQ0jVP\/JSpr1VKtpg1xHuGJmHp1k1me2ZMT3FxxwfWfz8PPr3GOKmJVG4e4DyTSkqM\/8dXBwJ8hmuiQja238LFC1rX2+CpcB8\/VN+LuDPjXl7fEyEGTFZew596QQPEqBSVswxPro\/bOIjabVB1DGfzFGvyxv7\/vFebSYZk6+uCy9FY9qJp+7o1wfqbCIdmez6pRprnwTEUO4qZBefS4FaqUrGxHJ8VHnNWeR4YUBQ5UCOvRNqSUZVY1ZI0IdKwYwaMvzU6nY84qOTsOCzd0wm57ESPe5Z\/7GXTImhyvu45StvTfvXdivm7VHPNd1p6pn8\/2ngrQGROPWQnTaUJNaBV6ZbzOwx3dddLZ01CD0r\/dd6qQf+8FNbQlgRxQktncLMfhIO3FUe68CzMp+EOapyZ4pxdusg4xVnNZHS4hSa2kMomGHz9Wk7r\/Ftp5s1OykHgbnGqttYmnr+rnWEhKZpXtQ19AlA687CZv0I2LwBYJ\/7BTMXLNQCpdsATWLhtFA9eLL9niBrvuSx1obJ+Td\/bzQpN7OPDxIXfw2cHZzNOei3N9eI86qc6mJhoGLjzEdiyGVweOYpPOS0EaYW2NwLUT1r8tbUD\/zu2n6ud0Q1QDz5w9P6cv5QAXkUejCUSYJx7l53c\/FduRHvW5sx\/mbk0l3dCCvrJbZl94BNgDv1yn8rYBumdFOKa0BFXDuwoqix8fKDCNplYR69cpx4EhU1CqGCHnFYywim5DvmCiW+hipdjPKMI5p8zgv0roA9IxbR8JREUgjZ6TaAq62bzi3OIFCs3iFRVSFT6\/1glr25Mw0r8gRg4O+J3mjRfpbRmtVIKv3Q9xOmuZfWn\/QUcy+bn7QVvV29a0sEprRW8Ko9tvAyVjRvLCRJEw6jnd+VVlanmV36gO55f3Q5+g13eHZb+Sw7\/6QPJ9pKBcBXin29UXPQ9ITUb6mSuQrNOZ6IvKSDgnwOzP8xzjOno+AR5QduAklFGjse9ILN+bHU7tkQEoShzGqNciPmlQ9xbL08SCqcpa9MiEqDpWK5dDk7VD2QboLQYuNSJLu3BIzBZchqjQ3qtUYytaih9+u\/eKWXVhg+JLwmN4MAiauA2aM8MXmGgcnvU0CzF4hdJGzRGcgAI6o5kSMl\/u+J8IAXaHwXcPdmwiPSKfnYB4mfM+jzSZTlpwPuqZ2BlqlsD78MS+nRqF2lIztAzfQD8iIA+HM7nCLmvf1nPxgIrjKTTz9S23LQOSoZACG9vyJ0Sgm82Yk4Ox8qnRu9a8H\/ST4hVIwtokMu\/F6nMVkU7yGevxyFrcN6VzPQTdh1\/NzTWoo5LO7Kx2m01h7JrJWirbUQoiQT8JIjQSmdGtsYolaCDT5aUOG6Fc15uj3uDc9udx+ixVDLZh22HqER\/YSKnYUawZDrn\/CVe0Fk7uCLsZRHl8BZUW8NljaYz2gx0GobbmhKDZHZZaQed7AnyB8bDQ5RXztYfkD7AmgwLA1DHw+jzJkeSBmkxsOwtvfDcK4Y59zcPZhdAygHWJQ8IC1kacr2XBuBiXV2faayzqNR8czlX5Eeghhkp+RSMinn9ADOFSd7w3j8eJ7U4nGg\/k5hxKOQJLC3YuSrZtTACu4RxEGhQetDlywKvlzzwwhnSj5W\/CgxeVOF98tvg8LIuxGpu8lOnsFdr57XViD0479WEJ26CO7B9+65DkRLWaSpeGw5H3R5sf0uYXHiTm5cNM1UPiwR+msz\/kI8P5D7hQRt+1xzcqnC+e0NmUFMO\/VaizQRhOWM8K9xVHOzmmBbCc8dddpUVngtRt+iU4ouaYBjhFzgvy02Ftr6XgeUO5Df4KFq5dXFyazCC4Z40k3aQealuUspKoI+nSgAYFjziUgbe2BJ9Ia4buENpOEKyfXPf9NuxKu7RWQxeXWtwFDQNxn2ad1NkHgtSSSjdXDsH3rKvgHctWC7oSa\/Xsp05mW\/o9JdAQhv75v2x1MZRhbRwIgKpfVHPN4aJNIlrpegYzt\/pWEK5vx5X0\/TiBLYe\/KY3BCRojv4UaTsX1h3UVEIlPAfOfHlQNiHnPOljO1vcS0t7ivq7DWb8ebldET1lXtdWKKSMzcn1yd8EeLJgchcJv3n\/RMui6U9HVupR8AOry+MAddIfamDOV2a+bHwsG73+a1kGNUpHmyAQE0uDL2OxeuB9lRH0YK0SooX5mmGHhbvB9KCG9e+KO3yPAt1bLDovQGVtL7\/qyZa2FsyeH9te\/QDEGg6\/Q7HcYUWu0G0QsvKpEg0L06fmBkS+83X8vP\/YwCIPkqBS8XaKcp6B3sxWZwHBmw2x7ejl44yuQlSSbCCLzopOSmIV21ztjtcS2OokLLLReqGc2QQ0Od9solfBj+DVFNluS3EMWkYJF865HJAdoproiPEi9l\/cKr3EAzXApWLBb8CmGBjkVhO6ICKc9IouHm2+jO3n0ijhtfddWFkB3SRVq1517S0yNEs9rEatJtASxVNYXrCakj\/D7YyH52cBDqdIz3r7GxgaVInqEwEpkZVvuRsSAvRJjdfb0Tk6o789E6cbFwHEiTc9\/EpmrFSECOR6cU7yU\/\/8k9IeqdZD1VqTSHdUpI5LuJbm2C6kiyeChhddbpbmcMmTbFpid8t0LEzxIBRnuHuZxsYiBMqJKyOoE7vt7FR2lVwtVKRpxWKxyBhJkwkrmWdVO1B26JO+F9GAJWp4DWZlgz9lOm9se+uv65KAnUiSqzRXKuCzMzzcMu2YKV7GbZckkAIZguNgv2Tp6+wCpuJT2MiG7hV49Ct\/\/1ZZqSXll1QCEfs\/Nx+xh8Nyre43YicX3rT8MRP+aF3BxCuYn+6I4h7Tk8NuZP54I\/p+BC\/uYGsRvkOiomYcpGBvjtv46Vrl99jBVIT1q1lOX6n6tjoF1ca4NMXQPvemH1GnTcERPPkEsT8DfZ9dj0kZU8YVhMrwm3dhRRm6Iy6WwHslXg7RgCNQx08+dV\/GGIS3I5ooeW0dFkolW+yNs8CZZ\/bjDgZsblBO1uMH0mk9Pf1kzivsJvlh+VQq4G0g52nW+tj4W8BKsZVfw+LbxLC1S\/vuAOMKShJ7i8\/BRKdXmJz4iJvTDbMh2YE5VWn2jCzIfHHgsaO92lAIdo\/sHum+y6zIX5JBQ0YomOnQpKXZQwyTtiRZAOF1ibi2Zdcu7K8ufMjvvMwq51Ym6c0UFFVwDyr9Nh++glTdROh9Nlk7TnGFjN+hx3GrV\/\/DIaSFwO8YWcRcq7dlDWc\/kHHv9UEQmEQ3Pc0fYYV4uka1KTQjZOcaV\/XthFrjczWBxheHrpdQAQ56j7bASvD9\/cWzbcos\/rA1lZLz\/aT5mjDolhdXqmFYAOFzziqYBBMQUoWzeSiFDfoJ\/NP2rM+yOA3RVEEnUWnwYwoq3e+AwGzglQq0pWqHXfx2MY+NBVQSEhz+YrtXRd557qSQwnTKgyHS7nYGszp8=","iv":"0d9512b247a51579e405b979c5938425","s":"f669d605a450cf2b"}
David Friedman. Photo: Michael Falco