Key issue to consider: Brand DNA versus customer DNA
Posted ByLuxury Daily News ServiceOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"c4bc4f0e5b1a35ce28a70297bb1bd5c5","s":"4091ffc474223091"}
David Friedman. Photo: Michael Falco