Key issue to consider: Brand DNA versus customer DNA
Posted ByLuxury Daily News ServiceOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"557e134fdfdc05dea18fcbe2038e39de","s":"1b06ceea34c23bfc"}
David Friedman. Photo: Michael Falco