Key question: Why spend more marketing dollars on digital?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"b2f9a5394057a148483f928603a8e4ba","s":"bd7f77400d7442eb"}
Behind-the-scenes shot of Josh Whitehouse for Mr. Burberry Eau de Parfum