Key question: Why spend more marketing dollars on digital?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"9c3340ea4925eaaec88093f4450341e6","s":"3b43370a217a3634"}
Behind-the-scenes shot of Josh Whitehouse for Mr. Burberry Eau de Parfum