Key question: Why spend more marketing dollars on digital?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"30dc43051374d2e8228afde24426ae8b","s":"5ed5ba6bc9a7733a"}
Behind-the-scenes shot of Josh Whitehouse for Mr. Burberry Eau de Parfum