Key question: Why spend more marketing dollars on digital?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"fe2453f4790376a2b74fd1e81265f9b3","s":"cfbf89a23369cf29"}
Behind-the-scenes shot of Josh Whitehouse for Mr. Burberry Eau de Parfum