Key question: Why spend more marketing dollars on digital?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"fa56dec8326d7dbdaeb0ac9957b5168f","s":"ac43e3eba8b37be5"}
Behind-the-scenes shot of Josh Whitehouse for Mr. Burberry Eau de Parfum