Key question: Why spend more marketing dollars on digital?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"a52358c266422f77a8c402143faa0181","s":"33274cf0ff031171"}
Behind-the-scenes shot of Josh Whitehouse for Mr. Burberry Eau de Parfum