Key question: Why spend more marketing dollars on digital?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"e1fc4cd4c55eca1deda051db1b7b7406","s":"7e26b1267be9fb02"}
Behind-the-scenes shot of Josh Whitehouse for Mr. Burberry Eau de Parfum