Key question: Why spend more marketing dollars on digital?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"a2ede9c9223301c0df831508ad9f246a","s":"16d0124ad592352e"}
Behind-the-scenes shot of Josh Whitehouse for Mr. Burberry Eau de Parfum