Key question: Why spend more marketing dollars on digital?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"74cefbbcb81f7dd6957ed8051aa4c3d7","s":"01654a7d825479d3"}
Behind-the-scenes shot of Josh Whitehouse for Mr. Burberry Eau de Parfum