Key question: Why spend more marketing dollars on digital?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"6942366b10e420460db2d416a024445f","s":"422b58fb42598086"}
Behind-the-scenes shot of Josh Whitehouse for Mr. Burberry Eau de Parfum