Key question: Why spend more marketing dollars on digital?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"98ae9a5beceda4d4abdc1cf7f1de2c17","s":"0d6dfa1b6442eac4"}
Behind-the-scenes shot of Josh Whitehouse for Mr. Burberry Eau de Parfum