Key question: Why spend more marketing dollars on digital?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"4cab1e4d92b596f40d9fef8448c3911e","s":"cac13a55b92e660d"}
Behind-the-scenes shot of Josh Whitehouse for Mr. Burberry Eau de Parfum