A shot of Scarlett Yang's work for the Spirit of Ecstasy Challenge with Rolls-Royce. Image credit: Rolls-Royce Twitter Key takeaways: ‘Big in China: Brand collaboration’ webinar
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
A shot of Scarlett Yang's work for the Spirit of Ecstasy Challenge with Rolls-Royce. Image credit: Rolls-Royce Twitter 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","iv":"1b9e4cd60700e975e157b22fb603f65c","s":"466cfdf77f1a47ce"}