A shot of Scarlett Yang's work for the Spirit of Ecstasy Challenge with Rolls-Royce. Image credit: Rolls-Royce Twitter
Key takeaways: ‘Big in China: Brand collaboration’ webinar
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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1oaZWO8OstyAE1ynjvqtZQM5dYrWzL4AStdA+7Ae18Ioigry9FYmDgp\/T739b6n4yAISwmRJxpOORARHF\/OZTcRPsQ\/kv1vWaeazxD4t2UBE\/dx6N0qY4+TGtUlDRisX3iNp5jUU+adX21gs9LZelUAxg2AYisLU73nPATwQW62pwMT0VgO0Ye4NQrtl9HWwHaezKoO\/kTfUbq0jVW1NIQnIqgVUb8fEwRj4BORkHyF59YfJmJLHTmayYiCurKYi1n6yqHsYqx295zGBrpwor1+fkVK2WLXmw83Yp+Dbek0EeAqI4PXK2MLEIgviCj2glBUCXDQeVhu7PkqDHLsCDoH\/ge6jVyGC4ACjHAPxrl8I5GdgI+1u+OUBBv3H\/kWFUVgK+EHvhpYyO7woB9LESoeDusrjYARJFRxGp6Wwv4g1QrFpKIrDeSS1fngAAIze2qzqlDdv26Rujvamh1\/JEGm0QFMEqqeIjuKCzTxuHScu1vZgWfLcAA3\/qxe4oTY6s+laA3T5zphOCUMW1BUuQXY1vh1ewGxeGmADFwhydl7KE31ZZyZVuoO8hqcbUPbIf3bCzdHlS220irrQsp1qNkItvowg920G2iC4sLT8j9a5TFGSMsBPvqs4+wHqBcJ4+YCS3KD63vRzaCMR22G\/sxWx\/31SrYg\/9ikXJVaYB+\/+8mhlBNhEKY5HOtsx20TdCw8u+6K\/KxfFKXOmasGqQmhvbVSwxS+MM+VZnW\/7WJlxtU8Wu6OUX049Fg6Iygr3CUNanF2hgrLb0r9GiK0kpwvnp5q1E7lCIed4xnX73HVywccnX8y1mFF88r3fSmlPAnsuq5jg0NoZGBkZVRL7E60\/IlN5gtPq0MrJGom1tPlSzwZLXOvkx5QizQga8ByuTt3fNtJ1M4oqHd8Io5VW50qJL6eWe\/Sfg65\/IZpf6NxvP68v\/Pegf+DCvlvHMqE6ILuQIzo74PQHYfj+azTImha6WPF0Ae+c+CWuU1lJDjW0988RWaauB7AnuCiOXeGe915cQIrcrmZAJIvw6+3FjAkrcKxqhMgUwkLAcd7o5\/U\/JxRojMacCFzbn+IrX3zNRMPdZC495BaGZylbCsNOEUUHPPcoF0jcr7BWS\/iGJ3T0g7UbokVVAbo8Ak81bJvjttU+cpPhi\/iWO31JEDwr4uPxnilWhGrlxF5PjAepXWQiKCMXvPWtlBWXfRFJTl9slre6UwYkIIu2GXv55JMGsRALXKCsY4RFz1HMufwScVwFrKyQiVrslMA1uCf8XWIYHa+rzW6Cp12zzo0Y75fFoF04pEGsWY9Gj927Bbi1HxkTAqxKLI0CgcXT8bZtdww30P4EyKwG+nCBbGU240oBAL8K3\/1uCPlsgn3+cYxaq58eprsCnxIgUwf4uhxZw6AD3K\/F5sJH\/5egb12LVBwcvnMH43al1jsKxMAiDDnlH+sVwiTQxaa6Tr672L9GusmyIjymTA+PhfCrrkTwpVtEcRdcIyyMrlQNDpSDNrqDlNSQlOyjA+nbrXYjHW1pJ2l183KkmxMKfOWO16L2IUhSYGuRXEV4Tff7N+lxzjVjXnkYQTqgcASsvMndytDOHostOOEjnT9ZYfD312igm6qMTO1lnZ2tjL+d4dmFC2hXagbk7GTqTJa9LzNDIWaoR10d2gy8Y7HfRVhQ17DwNzIkEIY\/M\/JqQrbatWlBuWoXsbDhSHzZpn4ySaI1ZULiG\/IFhMEbx3CFJrr49Rs2jW58Yw7qfH\/ca8F\/SItAx3bRcNk+THRsxvzx+j7EqCDGRIz\/yLGfSQAfPSi5cPJkLpMJGPFAtpsk+RZx3zUAlq+JaOV3F2NOkDAEoWGXRSaR1UMwyIG0FEabi3z5zAGWuRdnE4cHsDldqm1lvA17WP11sUG5z8\/bMS20AscthLQzYUOgB3AkM8vk7ejFjO9Wzw9EcCGcbVcbv8\/bVZhPz0KdALv2xJPNJvYS97bM5LpBBVNhxwWZRFtP\/0nY8Fo2d4nzn3u4jPisFzhq5rEFLlVgATJUdjPVRLsDusKKorzkMl+GHK9SXeyoPAyDWWQq4vpQ7D9gm5E24H1EZER14H0z0piiRCHXgffeKTsnoEW3dtkSeOXqveA+e1hBhl\/BtjqliHnwGs+5IBg62cfLhsHtrA5t3kkBNCXjxps1jZ5MVycxayS+wBNsy75BIpwQ\/XKewdWkvP2aaDuiWF9KwgyXyb4C7hbk\/hWjnrkkBcNi4otxq5ZnhUw+z1Z0DXjYzxjYidBmmr17KaLh\/nRsyC2OMfNXbKsEGTqN681fF+U1X2FWCCTVY1Wbsg\/s2h5Rb7Qycpyqj31gPTNNnriHzjSeCvYDutP2\/hy7a5pYOHv33MIIRQ+Y0k1TSD+Z2Vmwm1WK7w\/Ssx1nMWKkixvONUNYNgHgH8dwB2n9+GWHhIbyOY7Xa1WeVFSEmKgl7xCQ57Sq\/Tk+hrrh56iH4q1g68xqMS12dbXpYq7+0\/sW\/yndv60tpkLH9gLBolZvnHHKsCwytg7hkNOgaHfauioIeWD8J7ZcgC3AaIdl36Qns+PgJAww+ABnKPWnEvqStLWval6Cyr7fsvFjalMFSuswbiykpknR\/lSH418DQaRlyIQvNTVWjZQaeZyrRp3DNcOMO099kajrXOTROO6wrdnW106Uk3mfGmjg7kN+xtN3uLshSBhjedF+\/Xcx0B612oOZNAv\/LsOieiXFp99Hm94RsLl1isCwVFTtLIBU\/ahtM6mfhdao0ZUkoB67tpD\/7CnoONwA43LSe8kD4WQX6kHsX2idGG4e2pI2hHafqZnYk6JU0vxKYczr7bHOMG\/JIXZJgiw1I2Y3k5D9IoTZ4FFym4hZaHUSeW+DmCKQrl3p4fVam9tEcKzrqaSDjbSz1CWaxgp5xvh9OGPygkLRU+CHUluDkiTON012BGRywCRuvw7yG2dkyT3kIFJihxWiwuQcTfQG4gSTaKjiAgNEzLh2hD0CLHjrQDZ3mqPR6wzYoTAJTd1YzLNj6tWCo5gVaddrNuR31ipismVX+sm0uke03vKVIipsVDa38Y12iNxLH3qO1mkQF78Ki5nodE+qKBfNHbJb7esKc\/MshND2WGinRMxr2cUedGRgMV91hq5yV2hU6GboUrl4sfzK30jP1ZhnAoLNLFykJtkzWJ2i6zmTVOhFhu2Y8FJhAX\/4ZQBf6xcLXehetK\/F1Lml9jhVkPYrXiXMDJeaXNGtObjWpQ6A2nvuv0P7ABfQKjJmB7ygquDPR59yNSl\/zPghhQq9XaY0s7g4Jgr5D7MDP1L7DECQmJa9FEipgWNPDS\/UIXBdsLgl8lI2Rnn3STQU57kQD8Kn3gfyzL3Qbyi1RhlZcVDLtQ6irBhhxTWwEoXs9ApX5x4rv8A\/uNCc2d\/s3XKeS\/3kLodbDaRRz1m66hRt2tAGQnGj\/k5uIURRO\/ICxikMC885G9KfQY9lnWM\/H0+2OyuPUYUdqqgUcF7U7uPa17wdliZol2Gzmwxa86bgi2uXbSMO7p57nzDzMZ8vbZNX5IM0acRLgrl3rvDm567bmsJB2r+PKVf6OqBQVnhtb7lBOICWa0jhyNHDi8l13g\/ZeIC2uan+Xse9BA0S1RwptwZUVP+5LOFWBIbZ0p0wdvIAeZOPqaMORJ3G6M0V7nLCTC5QzqJZGcj0sQXYCYPbn8V1Juj7eCyMZ1fGxX83TjUY70vt8QZU4VoQXvRhyoWKZyx6MJj43bext9RbKU0MoLOosO\/Fuv5mlPy\/8wNJhAjFuMGD5duqfNPFljvXi506sMxeT77BjtJA0o9ovu4kwHWjn4R2TMj8aQ2irY8IVsYdcd4VTAJJdRGIlR4MR5EAmGrLEq2Dwzxqxm7auJRWzHcoAyFjm8ENZ5+t5G0bQgKAqOkAqULJ8ib\/nLMW0obgfxpTikP08qCU18\/50CNWtprk7OBhXI2gwbS2iPxLiM5HOYQpAnelIX0dlTuEnQzXiyMbpdZ++Dl+BRzTUfp1LnssoRlKdQuTDzXkneYa7fcoZeQiRNLOoOpdmfm6T6CCseGMpA3dquXe+Iuj8diXU0dMlQQ3ub3D6C7jZtzImyJO+As6CSw5qtJBvkUrNRgqDPEi1ohO7G33egld8G3HT10nD3syL8hJQPg8fd3i6k73nDmt4SQzjvg3FiLyFT61\/QFE4gE8tQk8Tt9fuUaCQZJuBUFd1SgFoSCjLBMk\/y8PAU9S2dkWh3ahTIqH2+7ExpMJpHZh1eJ7YFnv1s+lVzvcwDn4LWL+TfyE9DzIEcEcHy95KPiorV9w2CPNRshtN96smnRSeE6glzVUpTMkUhMeC5COrym+xBTLS\/xCyWT8okmQoVEhcwM14NF5+P0in09u4AJLMIPmRmNbYyDdPaj82HJ8VuCMJytOw89rA6pdXmwxNWefemR4UBmBPcTCA8SVwiHIsm3CaEBPZu0\/EwK0GOep8K6di1GUXsS+3tht3gBcaCprJXmimElAjcYUFWqsPDBAmro+veP5UY4EKobbsYOQKeE3tF+TNzSv4Ch112tDAJhFchyNdWseZBom\/v5E9NKql+MVG04SGJi8PcqYnjY4p6aNeUg7Wd2waV1kNvoaxS+G5Eypa00NA1fFMAiRB\/gthO2llakDwV44rU0g99BLOE+p1d7jOJNXq5aUFk9l5j9aCmftEvzc9oUnJbD46\/AtQyzhWmiA4PHd9FeCA==","iv":"4ef81b61362f98012ba001794d9edc85","s":"ef64c5d72f7e277f"}