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Keys to winning China’s luxury resale market

With COVID-19 disrupting China’s offline and travel luxury shopping, the online second-hand luxury market has boomed thanks to livestreaming and ecommerce. Image credit: Lets Lux Now With COVID-19 disrupting China’s offline and travel luxury shopping, the online second-hand luxury market has boomed thanks to livestreaming and ecommerce. Image credit: Lets Lux Now

 

By Arnold Ma

With COVID-19 continuing to disrupt international travel, global luxury brands have not seen Chinese consumers at their offline stores in a few years now.