- Luxury Daily - https://www.luxurydaily.com -

Krug embraces music with ‘Tasting Sound’ experiential pop-ups

Enlisting the services of five artists, the house has launched two new musical compositions as part of the effort. Image credit: Krug Two new musical compositions inspired by Krug Champagnes center a series of forthcoming pop-up events. Image credit: Krug

 

LVMH-owned Champagne house Krug is giving audiences a multisensory experience with its latest activation.