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Krug embraces music with ‘Tasting Sound’ experiential pop-ups

Enlisting the services of five artists, the house has launched two new musical compositions as part of the effort. Image credit: Krug Two new musical compositions inspired by Krug Champagnes center a series of forthcoming pop-up events. Image credit: Krug


LVMH-owned Champagne house Krug is giving audiences a multisensory experience with its latest activation.