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La Perla nabs Oscar de la Renta exec Morgan Richardson to grow lingerie business

Morgan Richardson is brand president for La Perla in charge of North America and Mexico. Image courtesy of La Perla Morgan Richardson is brand president for La Perla in charge of North America and Mexico. Image courtesy of La Perla

 

Morgan Richardson has been named brand president of North America and Mexico for La Perla with a mandate to fine-tune strategy and grow the Italian lingerie brand in a competitive and changing landscape.