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La Rinascente side-steps ecommerce with WhatsApp shopping service

Posted By Staff reports On July 26, 2017 @ 4:50 pm In Industry sectors,Mobile,News,Retail | No Comments

"LR100 Rinascente: Stories of Innovation" exhibit. Image credit of La Rinascente

Italian department store La Rinascente is the latest retailer to leverage social messaging platform WhatsApp as a vehicle for personalized customer service.