Multichannel
December 2, 2010
By Rachel Lamb
Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.
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","iv":"5a575e972f5c28e3e998039c971337df","s":"27ec4600c3465364"}
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