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Lancôme champions age positivity for 90th anniversary

A redesigned U.S. flagship site and visually rich social media posts featuring global ambassadors Isabella Rossellini, Amanda Seyfried, Joy Sunday and Nico Parker anchor the label’s anniversary marketing strategy. Image credit: Lancôme

 

L’Oreal-owned beauty brand Lancôme is looking back on its legacy as it passes the torch to a new generation.