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Lancôme names 21-year-old content creator new global ambassador

Posted ByLuxury Daily News ServiceOn In Advertising,Fragrance and personal care,Industry sectors,News | No Comments
Emma Chamberlain is Lancôme's newest global ambassador, signaling a shift in the prioritization of digital and a younger demographic. Image credit: Lancôme Emma Chamberlain is Lancôme's newest global ambassador, signaling a shift in the prioritization of digital and a younger demographic. Image credit: Lancôme

 

By Luxury Daily News Service

L’Oreal-owned beauty brand Lancôme is assigning popular Gen Z content creator Emma Chamberlain the role of international brand representative.