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Lancôme touts endless possibilities using Paris as a backdrop

Posted ByStaff reportsOn In Featured,Fragrance and personal care,Industry sectors,Internet,Marketing,News | No Comments
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By Staff reports

French beauty brand Lancôme is showing that there are infinite possibilities when using its latest eyeshadow palette, Auda[city] in Paris.

Promotions for Lancôme’s Auda[city] in Paris began on social media with a countdown featuring mirrored images of consumers using the palette while also reflecting a tourist attraction found in the French city such as the Eiffel Tower. A link provided brought interested consumers to a Web page where contact information could be shared to be the first to know more about the product’s launch.