Lancôme’s use of UGC sees 4pc lift in conversions
Posted By Brielle Jaekel On In Featured,Fragrance and personal care,Industry sectors,Internet,News | No Comments{"ct":"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","iv":"0ae5aba1d99d26cb39e61213cd72ff14","s":"0fdab262367f7850"}