Lancôme’s use of UGC sees 4pc lift in conversions
Posted ByBrielle JaekelOn In Featured,Fragrance and personal care,Industry sectors,Internet,News | No Comments{"ct":"1C8qSrcivUIDMalcCxXhqdCHdeoP9qc8zzMzu0arKQF9MDD51sxaC45edEug7CQIJjJaeDlkeURVfabkBs2bujF4SsPHi2UpL5JKlxcZASvBa+lCgHBBdT5+W9F\/t4li2NkZLHp4DDV1ByNgmTGmiQPDOnC4cVMkiuJ265pWpCYmWUmSLKZsbckFb4WpESLSxlxeCtsWBOT\/\/OkMTf1zKtNSvtktTHLMA\/QyboyXZn2IE9w2p6fAfVsX7Beuu1hSKIWRywRD223e\/hnpVvV5U4N\/4QfswRAy6\/TsyhXtuMoIc7QnI+sJZeL3RqAWGYTQbqMi7RJ8q7gdJN\/RPJXofnG4DqkuaddtC7RPwNSPEq8GF1aHFO8oYo7uvZsVnBsn51jG9giF12m+cgZQtJ1SsPl3gidE\/IJyaqwUIvltF5wv7DKtmo8pmjpJVtDiBRUgFcJzndH5dkGJLG6gg2AW1kFW\/XxEZ44iDUEWF5cxlhsRs8xyQd5d4HV7SOXNUw0UCdYh7qMFxZEQbXiBaHimCv7nVHilGGeOBP4W9mFMVvpskQoIY370as941JRLFdssMZB1W8+qZc4DFXSRtyVjeCE7VSJ5RX2nEsfHrwFMdacMvLyppVPkLzgzTQYPgKUAX\/gM2WbV2gfFqDJkdvGfGbl\/sbxAgJ0U\/xCcL5+FOalfvXDLo2ZGgW0JCHSsYh1UUT5LkAri9bBfywuvzuCHou01D3xhUeVIMA8HGgMNduGzaNc01XpqTqE6tPomU8q2YvVpLSp3656KeApKb6U+UAyOh7HFgtUuUiJdvkuD5t9c7dbsUDcKKNPHEc7nQO+lgzjsUBd6\/8CHJIle3H814liOOUqb4qz0JK7oeXDbhF38M38Lp\/+HnhQUC1IZdUVxmxkD727oQ6DJ3EkBb0n\/XFr+QN5mqmFccELlNRnijHIo67NQwjieb9Fli2mI3VpOkMecEOWz+a5Puq0c0KITQQQWja0vwrrq6vdrLTlPuEVtVQSceXkGhfMZUhY4VBuwPApGyQLfDpEKLHcQQB4K8ZJ2+ydmay1y7OtOa66sNRgyUSBv1sa0VfpC1Tkmz9VHQyUtmStrvqYzvbUyYCisJ2ejAdopjG8tECxW\/3crtXMp3ws98K2ok2YJzp3kbaDRFCtJe9vMppFZ\/RFwLjQTlz\/YBPvIxZLamNw083M8eXGkDKmZKXZHdWdEFj+E+HcSmmBp+rZFXJMunCqrbS6f5uDroWy7lwuuUswbzMV1snAoEw1CUJhJSg358BgReJ57lPJwCk+sys0qZcA6ywWRyMf2AkxOLKWlGyuupVrTikvNj6gZno\/AoAcea4ySwTYP2LmjPA+1kysi8MK5WV+mxucheOqycCPPna16P51Mdf1pUMh18aWkVA9NHk4EWRn7ElxaxQS5fVsxYQHIXLm8+pW1\/4qMGm3WO+3NkJDcQBZR6cDOQKx+nxxpbAKY5a\/RviVch4Bq\/ykFjsDQPOuZoVsS1xy4K38MKy\/sx+v22tAfMOIb\/AcaQi8swH+tttP0IQ8t1hyidElSp8AHZLETbd5RoY3Fq09bjalSfmOjSOlQytXVu\/o+DjSl5FhJv4TmWt8QPEnVVbIaG\/6ZP5kvcT0Nv2L5dwJ17iTeTDwSV8Ugau3PtEJrBUwpB23hZmAuzjoDe5WkShMoBCu7uhb+JiE3wK+d2yqYtU6Wj0ngeZrscY7Qh03e2noTGYHcUwrHZ97zWmvbLHIz\/QOWVp+OEHYU7BTI8tkWA+z3gf4jhNWt3Tsqk6O\/G7ruHIW3UUGx5EPbx33gblLYRGOXfgcqBc1zI2fzsUc3fQvArKJmE7Fno\/DoHGNLMxRCS+aV4r67oEmYvM59S6ROZYcfv\/K2RwO0HJMChHvpAu9Lm+yl38Sgoaxma\/N4yWDyS7se1F7HQGrhl5756mEzD29Kq390l8KVeR5TjPW19DpEYaJnWEmUQOsfbhJXOiGtegivcpxaZVc80jmtsL2FQRPQNap8tWcxfz1\/C6A4I4agjDxgI1Kp4a1zj1N6ohhQbtvAixpHlw3Uo2oQcZfBIpDKo2ZLV6XpRW8s2N1p9lptZ9pi6EP8Zz3TfwPO1XleAOdvAIMxMVzMMRxCkubVepEydfLDBNXcwBwPCIYo72NWJMliofMTdUjHc3LSW3hwC6QzOH9OYxtMIMS4JQJyPHD\/Hb5Bf6QeM0gs1rA8XW\/eA0HyY5ClbFJ\/mjkqwFZ4TRjRN+nXIDk77h76dxck4VqzdHhVmI6Tv9sS6OzF\/I6Os6LL+rOTKPG1ETUfe4Rj5C9qQ6CxyVRKzF7OAQdRqNW\/eIxxtAXoU9QE4sTaIq9J3kuhavbz\/41akVVKOLvVUIkBpCU0K1TqkwogufmM1ctsETPvJVWvxj1Mr8P\/dLtB2ZoABVBeRb18NMYQRaHLKV2ohgbPG3B6QIJBMostY1JvU3p8dl3nHfCrN8L6vNJJOcu\/1hoS58wKTjE0rIICz7itTGoE4xYIJvOlTi429daF2lQBVkhJukVbTvwwm4s5\/CzDRsu\/yBHhmCO05zIVYpLSOTjSO53x\/+Dd0Wfc+134bTE9Ii5knmgJ2w9duPW4Gyi0p0tSYZ289ITGRMeucMDF2vURJO4rbcydO\/N9cAQOvRVq9H0n\/hx85HWk4AbJJdPyb9+CITI2GtlN\/IXoNg9EviDKP3KzCAnHfR8pbVHr3wxxfC92i5E61mQDuHICJFhLaIuk\/UfSJ6s4ntVQI8TGb2Om77M0AIPq6dJbGGguvK0MNlv+a4F4sG9iZ7zWiKCfIZFU0U3po1\/r4R\/qyNDhMr5McQ3mQKYNzOP43P04s3sCXJDxBQtCb0uF5fOC2UcylcTbIRpvcSXjK91gU+PvJR7C0Dosf4aWMFlLMypVxvGxqEi2UYuEgmVn\/oS+MU77KpaTK2iyD3+N8xtWgky9EgvP7enTmTDeohBTrswDkaH2KHap3NU504OdLnRfBcsbzzdlklKZniLpKf205BKVK\/tXnUtR0qfsIZWjZsFiA\/ScQt7tBGCOqxJwoHkS\/GkJFPTDKwUzDuVgRY2r8hH8HvE3UmzbbBVOpBwMzgtgQYAg4VxmY6\/GCgXJAe9zJ+7ob+qPP39DZfC4J2ZDk4jGZrRwVUo8Wyo5CkZQKrKlMDqm+vdJNwL0ovny3G6hGsIM\/lvIkDS8ba8zL9Bto4Dem97E3KCbQib2PIK1kgqpxoDquP61OL+l6wzIGPj\/R9mRylWM9iINqLlXUI+QvzHeweFcYLkPpS6Ux5KtiBQcv\/1olfL4dh1DU\/f4uywewXcNlfoDSEZ2nCvO8l58aNpbVRkwUxkwrSifvMIF\/zIDRffzS8O+oYnG5vNZ07Kx7BT\/YS3JzrfVWUMf9XrdvRVRjGKVpH6Fg0jeAP9rUGn+dMyA5ZWZQkL7d7ycTuETcEYOXG8FihdphrpNBm5Z1saJzp7lQMSkmmYx3rrw62kvAdWMIDXKTUw1i49ukFYHcLL2w\/lnxBraI1bnztAk1L\/ex9cIuWGjx3QLHCazRdvuWoZQxDtTXXnzqvMewHF04iYxfI9Ltlne5rkp1\/KT51qqFGe8Th6QrqmGVnrstsDufHycMvZDY2XmbiK0z3KOt4iDnO7evbfPBqjmWdv+5\/mAqKfcZjSwBtiQj9rIHacCa3vQMUU2HJPOs3HaUMbGHjPBO2fGDWpPacD3muIr968N2\/NxNJGewsCdnnDPCdRalUw2XE7JFxmsK7n+AgtUG35t1DuDNJs9zIyVudUGXgSUuCQLIvhZS1z\/WkVzrC2IvZADYBYyJxwWJU6cIzLSwIaP3ewj5Eb2+TqgxlwuG8r3AcDFkPBtjI0Co+yklTq17fh8TzL+\/0vKR0066s91JoXZOePUPuvo1sjAqYEomiXmP1TUoFy4Xv5Rsthmusd\/yj4rXvBOPc2NK0mgPDAuAxOuHDEezXvKg\/\/h1+3kRJITk2VgU9FnRV2xD8axqqa9RNV4ap4nJ5f1vZLYvT7Wb\/ZFafpMz6iD9HJwndE0mR5CEHUMSDZnFS3r6vK71P8qO8dGREgZNE9QGIUOunam36X\/yRzD0crlORnwETZIz7fmLRI1soSToEdY0qJVxgBZlQB9i5HEhbS8vgtKsCJFzo6el3SlT\/GTY482Lc1+X6RJtfc5V67N2zSbz7HFeIg1w5Tf09yGrk6ybAtqjDcpBKHXyjlMQL6jpRm5LKSdEwqD+9lEatDRQOG+cwsCyZrFIHT\/pnonyOyhidkmRBianT8M7Em+1XKtA\/XYvnXkWSv\/g6L0jK4URPEW+lGBeBLCkO7abjOHUykQlcpqkF3wjsmahACwrw90zINEFcPAi\/xpIXO2ggU1hk\/FRz4ARmPhbiARKNZtiQzmZ9KDSpJejTtQPYeno6QGXeaw9GQW+\/OVXOuGdFqqsWuuMaoFjzua0TNR9JuNUyQXPuJ8y7rP+Jeu078LvMLpA9WElvcox0FfYwbl+S1uJA4Wetd1HNGIdrgcGjE4Prmy1+N97dLUctTDt+b9g07nBpA9mDbKcQuZ92748IDHuxppQ1qFAcYYBWVPmRhqH4zkke+lg4e99zwy63igx67edf+RnKq4BxNNL\/JAPx8NFsytF9ouo2GxPGdrgALRUjBND5XWHQe0gwIH97GafDFBRbrcp7yzNM7bfgKq3aID+95MXEnBv5+941l7bXNu6Zav5NB5oczhLgQt07z5DP++WtNXuCBA65zOiohg\/qV\/IFZVj6kUNGAEFVtkLUmM1fWUezvmlfrf6i\/bdc14ELz+pP5oPmA1BICWNcyXA2xHcyaTuOgRWkEH4lYE0Xr9N5k5lN6QvDYjp479mejUmUlCybhSBhmv42GrPWMBJs7tigaQil8BpAxS5nn0iDQuUfz\/jpP11tTrXbTNb3olBJZV1ieSHtjz4yyIWVh6GHQSnt1vr4ruowai5GUxkCn\/Orfox9FrB40fJxcskzxE+xEI6dVyvbv1Wtex40IPNVNyH9jvL6rpPUxfFedJC\/0yw19zzluU3m+3Qr83AAK7bIzPvK5DcXiDEwfPDRT4U4L14hQu8ZWwjRuBUpXQTbfQx6ndW4TYbVBBA866ZTAYvJc2J40Sdkc6Bhj5aJn9yjF3k5hPA3rlxOhw8tjqUfwKApeTusuvDq6QW2qczk7PGa2dMRJACNFlIkfPJArfeDe73pFhqrZG2R6xsgLdiYRsTQlcsgcHbBv8Qs3\/78BDXI9EFrA4c8SfkxvCda1KvXzS6EJpkQty42jqco1HN6NK2V\/FS9Yml0rzDx8gi0RI3cdBhsP1C8Fp7p7uzrNgCLAu\/nH2uHeIvq07WyRv+BCNraMyjT1AJ1NOpoWf\/Sf\/PYdR\/uRdqmPcZ0mjrhEa7oT7LNpzaqi6IHEUN9Y2xZBNg8OHIbKvthiVBK6NnCxuZkOFIcsg\/YLXDR2dHDnhQLaP50JlAfbrgafBVn3WF1ysYFMFZq\/0dwqST1JNBBUwflzUlMIsytTlNYiICfydbbNOf1GGJUPQxZpkD3HbamYstJ2j4UQqzgTjqjn4OTnS9WYMDsX7P4X67VIO4QFbpjNEcYZOtOqku3kH8zuByQwND4fI3hvZpF7JKzU+OlImOsfPPa8zIfXoydPz65opS8tLEN2gtHvRat5CjnaNHijbqtBdqSrponTTrqcyd4ftU\/12JTMAl7Jeqh6YGoYvZIrdt3FJXoWWRBo87rKiMTdL5PrQcF3aERwQAwIjQudATNILCLW1DMbuSDAkxY2fPikD8pKHIQgFV7Trap8ZR7lsy+A4dos4MJNFgId\/DzQveQ8D\/\/8u+VugfZCYAWj4i\/qo5NDEcDjHHcJ2+EdbLvNgccMQlIykGMnqkG3OZkFXEj7Jtw36MxCCkbAPnwrvDTSGHZ9pj6MVVeyUOZCooXre8PeHRn52M\/E+XPLr1bcm5ZQ0hJndhmbsGY\/gKN+G14kIvIJd3ENsx8u4DHHc4o6lIl4NnaC7fT3g99czXzsiMqmJQ7pTs5kbtSPUkDN42ki8npxC7WqB20xzpY5XfMjnUBlAhk6OxsV8S1KxERVRCk\/vo35LCEJW7a\/vRkYoV8Wqd+TEef9nnsM32R+SsJLXEAnt7877gwdfm7lLXbkQNlLFcA+ch+YhAxRr+d\/uLnih771ATfK6YTp8ehhwagEpIQ6UBMVPHUnIiPJmhLE=","iv":"40d49b3a50abcbad38f7e57fcd4bb587","s":"7f30ea3224340694"}