Last-minute tips for Black Friday marketing
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"a5569214a88229b75d0b713dc3dd8e77","s":"802bc360650ca019"}
Allison Carraghan is project manager at Mapp Digital