Launching a consumer mobile service by thinking outside the app
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"edf970e82d502dc7e7fd1545f2f0247e","s":"3d53cb150471f463"}
