Launching a consumer mobile service by thinking outside the app
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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QoG0G5wsNPtiuwzYtt7u6er1b4jenf\/cJGU6lta4Zr1GcZc7pw6d1Ech+VwR4802+DerfR2UohIxsO+bQrjJjqISVL0vqGVIuqsdt5jAWewObVY04AAHholCO0envwcz8W9SrB0HixZ3OggBaT0RIE77241dYIbebFHizo\/Yphkh4Oh5ltVDYLJvfAdGhf+4zfZjm+6FHRauaoTPVyxR3hVh979PlEyV5a89Hf7z2elxuZDxVTSjL\/3SlD1o+rfNEY\/lyL2fgCfjQZbzuAvhnsa47EELcWKABDENCECu3ys8rxed1zdvM52qlrP41ZwiLFLyYl0dmMholzb3uALSJRWZ6n7GMZ6ZBzm0zTwaMgK5egWe525gIOX0eyp0gFesPAjGWogavDx7mKzRwnukyiBn9i5sD7JtONzJFcykQ8qksNAyCEErR4eI607hgyd4lOj95kmLybTebOWNUSr24Up5veBNHyLZ+HIDnqrUjF2agFeVZZgQIUhf1Hdzb7bFtJBD6kYdh3D9wOOrAwLryNomqCzWBwbn9dIvNwCXQd577WnqaU7oyIPslFLkPDSQq30m2zawvRx2sngvhB5G23aZC0SObw40A6l4Zd0x0Fub7cUhvc7rY4yDxorELGO08YGbG4uz4+e5eav19a6lQfGDGgwzko9jh8gi+bK0EOBjFtj4BsG\/k32349hC\/EZKcGuOdEwh8GPsJoDletCI77R69la01U57WlxDDwsvozjCY0p6jpDsb8ApPfiUdCCv2Dmij6REuJoJAEnnonYgVC3G+tCsq1kgYEJ5LmjJd2wevhdOnNRIgXOqqLoR57jZT1Xct1EAI4op7\/fBcAxILtk9KhYdbdcHCxAOm76o6ihfOSjGRjLpZ7YgDTV0ICvGSAgkAhj2h5oQKmmQ98SFvVyKf81bm6S94tesEuZUnvuJsFSI8auOejdjIBBRdfWNJqx3m2n8\/r6Eca6P\/vyVazns\/L20wZZOcneJB9Xud4qHMAFXs7c8SLcQJVTvd\/RRMfZ3ofMARMY3k45mwgEJ3JVtkdaJnT0bDiimJSQ3KF+1eRFR3zHJ5fpo7rBYQakNUcDVFsXOOqu5Zm\/7SxbQq+ViFv61HlIhurT5Yh6JHJA+GaaLXZ1kI31WAz7VNLIvyJjXcXHy9c31rSS15945ECvwFDNZPyeZ2vtg9LVLvyjcvK90XXkWGABFVW01CGZGGLOv3mGr36Q28xWqsszVHAj0zbksxkG5E52txayNitQ+diUHgOiXp6kY1+7sbLdSp9bDAmd2fgKBi9ln\/CqoZOmG+uugoVkqwAmX15A1OkEeqNm8T2hnN14mBFNfJUbu3NaAZsjX6HKH3pJJXnHxrLSmE0XdkWsGUQdLKoWaXe6EKWILWCMPx3TSdOHZBDoMP968c1Cl54Q3kaxqidWhRXgFDfYd9ybvNXGB3QVDeuECBOl9XY15O1E7+1DYDq9f9DrMGpT2+wp88IDBdsn261xkA2oMD5vhEKCzsXxsSRUKgdxqzihNmoJrclSnq4to\/eqz9Ndrpf3JnKNBcYJP3uB58moD6ztak","iv":"eaa8d31eb5bfac4f91b5c748a2573ac3","s":"16a0924d9858d32e"}