Launching a consumer mobile service by thinking outside the app
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"a28a15d9d9acc96207a9ccf830bf2e45","s":"06c5c46f919adb6d"}
