Lead with emotion, not demographic stereotypes: Forrester
Posted ByBrielle JaekelOn In Featured,Industry sectors,Marketing,Multichannel,News | No 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","iv":"ba9657d0fdbb05bc498bce00fb151874","s":"8b9887c7c7817379"}