Learning from the other side: Branding lessons from the top 5 retailers in the US
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"bdd24295a8d3950b78261e1783da4d93","s":"ce52079163d3d5da"}
Katie Lundin is a marketing and branding specialist at Chicago-based crowdspring