Learning from the other side: Branding lessons from the top 5 retailers in the US
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"2853ec810d017db42cde3dab2a77cb15","s":"5497801cc9bf2488"}
Katie Lundin is a marketing and branding specialist at Chicago-based crowdspring