Learning from the other side: Branding lessons from the top 5 retailers in the US
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"9db67bf2c174a1ad72148b98223b4e53","s":"f5ad2b1cdb8a70ad"}
Katie Lundin is a marketing and branding specialist at Chicago-based crowdspring