Learning from the other side: Branding lessons from the top 5 retailers in the US
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"087fed32cac251e4510acc32d4f87414","s":"b83bcea48fe57ec8"}
Katie Lundin is a marketing and branding specialist at Chicago-based crowdspring