Learning from the other side: Branding lessons from the top 5 retailers in the US
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"9f14f2bff8b272b6648287a0a0dc1aa0","s":"95ecd86cb08696ae"}
Katie Lundin is a marketing and branding specialist at Chicago-based crowdspring