Learning from the other side: Branding lessons from the top 5 retailers in the US
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"c31ffdbd921d9a88c630f912c47b8e5a","s":"1e8d80cb13ffb773"}
Katie Lundin is a marketing and branding specialist at Chicago-based crowdspring