Learning from the other side: Branding lessons from the top 5 retailers in the US
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"72c5d5e4746087c856b5ed426bb748a7","s":"a1ccc8e20d941dfe"}
Katie Lundin is a marketing and branding specialist at Chicago-based crowdspring