Learning from the other side: Branding lessons from the top 5 retailers in the US
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"0269a961c4b6745b25880505f47193db","s":"9481e55df448cb79"}
Katie Lundin is a marketing and branding specialist at Chicago-based crowdspring