Learning from the other side: Branding lessons from the top 5 retailers in the US
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"7fe1080a1136d193436df62b8bc579a7","s":"c6ea87713552d8fd"}
Katie Lundin is a marketing and branding specialist at Chicago-based crowdspring