Learning from the other side: Branding lessons from the top 5 retailers in the US
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"11edd0e6a0e3bfba6a2f9b2b05a64663","s":"dafa7541a8b5838d"}
Katie Lundin is a marketing and branding specialist at Chicago-based crowdspring