Lessons online advertising can teach mobile marketers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"9d2c20f45635d5ced10fef599425b86a","s":"d8d42596be07b947"}