Leveraging blogger interactions can educate consumers via relatability
Posted ByJen KingOn In Featured,Industry sectors,Jewelry,Marketing,Media/Publishing,Multichannel,News | No Comments{"ct":"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","iv":"bb89257bee5fd080598a4423bd88c697","s":"5538fc00fb278a7f"}