Leveraging blogger interactions can educate consumers via relatability
Posted ByJen KingOn In Featured,Industry sectors,Jewelry,Marketing,Media/Publishing,Multichannel,News | No Comments{"ct":"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","iv":"5d889e99b39108d20467fea71befd94c","s":"102060376a1a497a"}