Leveraging blogger interactions can educate consumers via relatability
Posted ByJen KingOn In Featured,Industry sectors,Jewelry,Marketing,Media/publishing,Multichannel,News | No Comments{"ct":"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","iv":"b8e7c5ecdee4bb263e467c656e1442ec","s":"18a5af127b758a69"}