Levi Strauss lawsuit against LVMH’s Kenzo raises issues of when there is confusion
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Legal and privacy,Opinion | No Comments{"ct":"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","iv":"0f9fd4b09f4e1f4699b01879fef65030","s":"127a117d0758bd19"}
Britney Spears is the face of Kenzo's 50th anniversary line. Image credit: Kenzo