Levi Strauss lawsuit against LVMH’s Kenzo raises issues of when there is confusion
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Legal and privacy,Opinion | No Comments{"ct":"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","iv":"87342c23422897bcdbb21ff9528d0f65","s":"280e47611991cd60"}
Britney Spears is the face of Kenzo's 50th anniversary line. Image credit: Kenzo