Levi Strauss lawsuit against LVMH’s Kenzo raises issues of when there is confusion
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Legal and privacy,Opinion | No 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","iv":"f6efe6b68ca4456e4826fdb2c4a8663c","s":"3534ec022cf91ec1"}
Britney Spears is the face of Kenzo's 50th anniversary line. Image credit: Kenzo