Levi Strauss lawsuit against LVMH’s Kenzo raises issues of when there is confusion
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Legal and privacy,Opinion | No Comments{"ct":"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","iv":"58a6b0a478dfd0ae8313817e73609096","s":"689f7255e79a2a77"}
Britney Spears is the face of Kenzo's 50th anniversary line. Image credit: Kenzo