Levi Strauss lawsuit against LVMH’s Kenzo raises issues of when there is confusion
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Legal and privacy,Opinion | No Comments{"ct":"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","iv":"6c0f45f0e27cd48b26f419365f77e7a2","s":"59463f726bf3c48a"}
Britney Spears is the face of Kenzo's 50th anniversary line. Image credit: Kenzo