Levi Strauss lawsuit against LVMH’s Kenzo raises issues of when there is confusion
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Legal and privacy,Opinion | No 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","iv":"e1cd18de0a8ee075f5c987a61a8a517d","s":"2d253d57978550a1"}
Britney Spears is the face of Kenzo's 50th anniversary line. Image credit: Kenzo