Levi Strauss lawsuit against LVMH’s Kenzo raises issues of when there is confusion
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Legal and privacy,Opinion | No 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","iv":"a11cf6f5d72c058ac665efbd3bb7cfeb","s":"5751c8be841a5e4d"}
Britney Spears is the face of Kenzo's 50th anniversary line. Image credit: Kenzo