Levi Strauss lawsuit against LVMH’s Kenzo raises issues of when there is confusion
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Legal and privacy,Opinion | No Comments{"ct":"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","iv":"5fce5b8070efb26be8609c9d794f23b4","s":"92c1400ccfd9f2cd"}
Britney Spears is the face of Kenzo's 50th anniversary line. Image credit: Kenzo