Levi Strauss lawsuit against LVMH’s Kenzo raises issues of when there is confusion
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Legal and privacy,Opinion | No Comments{"ct":"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","iv":"901d9fb68e3f685bd7ccdfafaaf8a88a","s":"313df0f5c2192750"}
Britney Spears is the face of Kenzo's 50th anniversary line. Image credit: Kenzo