- Luxury Daily - https://www.luxurydaily.com -

Lexus accelerates lifestyle strategy as automakers move beyond cars

Lexus' new lounge acts as a window into its brand image. Image credit: Lexus

 

As automotive brands look to expand their influence into general luxury lifestyle, Lexus is fueling its own ambitions with theĀ opening of a high-end lounge at the Brussels Airport in Belgium.