Luxury automaker Lexus’ full-screen ad unit on Fast Company’s mobile site achieved click-through rates greater than 10 percent, representing a fivefold increase over standard banner ads.
Mobile advertising company Crisp Wireless partnered with Fast Company to create mobile site sponsorship packages for advertisers, including beyond-the-banner ad units, reporting and sales support for mobile. Lexus was the first to sponsor the Fast Company mobile site with a branded experience.