Automaker Lexus ran a campaign via Microsoft’s Xbox Live Internet-connected gaming console to reach a younger demographic of tech-savvy consumers entering the luxury segment for the first time.
Lexus targets younger affluents via Xbox Live advertising
Posted By Elizabeth Zelesny On In Advertising,Automotive,Featured | No 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","iv":"3244ca0c68f1bf17a3a68c555276b41d","s":"275746d1d4c459f4"}