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Lexus turns LX into full-service glam suite for experiential activation series

Posted ByKiran Gill for Luxury Daily News ServiceOn In Advertising,Arts and entertainment,Fragrance and personal care,Industry sectors,News | No Comments
The custom car’s exterior features a pearlescent pink wrap and crystal-faceted badging. Image courtesy of Lexus The custom car’s exterior features a pearlescent pink wrap and crystal-faceted badging. Image courtesy of Lexus

 

By Kiran Gill for Luxury Daily News Service

Toyota Corp.’s Lexus is transforming a luxury SUV into a one-stop shop for on-the-go fashion and beauty emergencies.