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Livestreaming is the new frontier for fashion, retail

Taobao livestreaming in progress in China. Image credit: Pexels, Luxury Society As social shopping continues to accelerate, livestreaming events are becoming an integral part of this transactional channel. Image credit: Alibaba


The COVID-19 pandemic has accelerated the growth of livestreaming around the globe, after it first gained popularity among China’s highly digitalized society in 2016.