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Localization key to reaching digitally advanced, well-educated Middle Easterners

Dolce & Gabbana Abaya collection, fall/winter 2016-17 Dolce & Gabbana Abaya collection, fall/winter 2016-17

 

High-spending Middle Eastern clientele hold a large growth potential for Western brands, provided marketers do their due diligence in getting to know these consumers and their cultures, according to a report from Fashionbi.