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L’Occitane exec: Social sign-in triggers 10pc lift in average order value

Posted ByTricia CarrOn In Consumer packaged goods,Featured,Fragrance and personal care,Industry sectors,Internet,News | No Comments

 

By Tricia Carr

NEW YORK – A L'Occitane en Provence executive at the ad:tech New York 2012 conference last week said that through prompting users to socially sign-into its ecommerce site with their Facebook account, the brand is tailoring the experience to drive revenue.