French cosmetics brand L’Occitane en Provence is targeting consumers through a direct mail campaign for its Immortelle Precious Serum that includes the results of a consumer test by Hearst’s Marie Claire readers, a product sample, a free gift offer and a link to schedule a free in-store mini facial.
L’Occitane triggers emotional purchases via city-tailored mailer
Posted By Tricia Carr On In Consumer packaged goods,Featured,Fragrance and personal care,Industry sectors,Mail,News | No 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","iv":"7e27d28e4b5169c9e8696ec8db7278c6","s":"579e3d8cd45250f1"}