French cosmetics brand L’Occitane en Provence is targeting consumers through a direct mail campaign for its Immortelle Precious Serum that includes the results of a consumer test by Hearst’s Marie Claire readers, a product sample, a free gift offer and a link to schedule a free in-store mini facial.
L’Occitane triggers emotional purchases via city-tailored mailer
Posted ByTricia CarrOn In Consumer packaged goods,Featured,Fragrance and personal care,Industry sectors,Mail,News | No 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GBsWcuQF3a5KPrRSH3cOvbjwm4vvl0UA8CriAVMdEfKFTB2g72kn9PT7A9eDGc\/gz7\/kqOuyzp7mjTjuiawwg6rqy1YmpPlcnAniMgsZrxpbJ9wIkvwewk1LlqssgdGh5TACxPBqKdXaf0QapqWSbHq1Ze8gNUv5ch78LPEeSFkmsLHoAB9ca5SNATxBf\/c85cMMAtm8zqUADRYpuQyjVJPcfzAoyR632XTEY4RDOep7RORvhJNefNJ+W4h2jkmMFvQF5oVYXU4+jm614rhErJVhibSWJLM3mXgDuD8u3TL1u+g2cIQcLtmthIXYrRxJ8GBEEnL5R6\/8yUYWkJLSFyfzMBwslbFDPtAawm6pNMLKNBK4VOX34d\/DibQVSwlUm8af0XVwcObQhoPgswHNiXp47QG6zuub+o8MGlIT43WNVLkHzvKdwUqVsuQ0hLSXRzxtwKE0WCREazhitp0B2beA9S","iv":"01248c9d3eacf1c553d4b786f051ab15","s":"00f101d1b8ce1610"}