French cosmetics brand L’Occitane en Provence is targeting consumers through a direct mail campaign for its Immortelle Precious Serum that includes the results of a consumer test by Hearst’s Marie Claire readers, a product sample, a free gift offer and a link to schedule a free in-store mini facial.
L’Occitane triggers emotional purchases via city-tailored mailer
Posted By Tricia Carr On In Consumer packaged goods,Featured,Fragrance and personal care,Industry sectors,Mail,News | No 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KEP9s\/PaLPf2Yr+wYZtKBmGbr4QtBL29DFeKlEsc2Rpgme2hxQv3oiqg9IAkk\/3hIXkhLF+MunlGfd8P2LDrnypCvhB7ebwy0vRjIn5WPPMb7FCsEAo7LY\/X36dlB6CypEGs+49Ue879eL+quSYLBDcY1ZhR0AQbGMg2K8iEVyJqMySqcloTMGlY2AecUMv8T2ttBVGwNm0mq\/I75KDCw3gpwqwihhqcJKRSNmqlLX2TIedyIaeQPDbctgsvPwHLAvpfz1R7U1XprTg0fhAvhkGzPm9S7KmwXp1ftS8cYucW6pwUfeK9mtj50N72CaxCm2jRJnlTV8RfUBdA\/lZCe\/EdLCnX+nGvbHGkPlnE2qLXZgXl2l57EiHLDDam2AP1mdhLTSOvJMaLvKWdJIiQ+ghEYY2ch0JPuyUBIrx17fG+KO9zsC8FeXfEjKaPM4JQkkArGqV1JbrrWTPuMlp6U3wHI8OknYYeKT","iv":"1140ab50d62fff94a223d6db720ada53","s":"c9f07031fd2d0207"}