French cosmetics brand L’Occitane en Provence is targeting consumers through a direct mail campaign for its Immortelle Precious Serum that includes the results of a consumer test by Hearst’s Marie Claire readers, a product sample, a free gift offer and a link to schedule a free in-store mini facial.
L’Occitane triggers emotional purchases via city-tailored mailer
Posted ByTricia CarrOn In Consumer packaged goods,Featured,Fragrance and personal care,Industry sectors,Mail,News | No 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","iv":"f3ae1d776bd266c2bf0b2f0e341958c0","s":"9d93fb10b926ef69"}