- Luxury Daily - https://www.luxurydaily.com -

L’Occitane triggers emotional purchases via city-tailored mailer


French cosmetics brand L’Occitane en Provence is targeting consumers through a direct mail campaign for its Immortelle Precious Serum that includes the results of a consumer test by Hearst’s Marie Claire readers, a product sample, a free gift offer and a link to schedule a free in-store mini facial.