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L’Oréal’s new partnership brings AR makeup testing to broad audience

Posted ByStaff reportsOn In Fragrance and personal care,Industry sectors,Mobile,News | No Comments
L'Oreal's Style My Hair app powered by ModiFace. Image credit: L'Oreal.

 

By Staff reports

Beauty manufacturer L’Oréal, after recently acquiring augmented reality makeup app ModiFace, is entering an agreement with Facebook that will bring AR experiences through the application's camera feature.