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Loro Piana, in prevailing era of glasnost, unveils the sourcing secrets of its cashmere

Scene from “Cashmere – The Origin of a Secret,” a Loro Piana documentary shot by filmmaker and ecologist Luc Jacquet. Image credit: Loro Piana Scene from “Cashmere – The Origin of a Secret,” a Loro Piana documentary shot by filmmaker and ecologist Luc Jacquet. Image credit: Loro Piana

 

Seeking to take customers and prospects through the sources of its raw material, Italian apparel brand Loro Piana has unveiled its first documentary with Academy Award-winning director Luc Jacquet to talk cashmere.