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Louis Vuitton bets big on Yayoi Kusama, begetting multichannel magic

Posted By Amirah Keaton On In Advertising,Apparel and accessories,Featured,Industry sectors,Marketing,News | No Comments
“Creating Infinity” provides a case study in luxury marketing – standing up splashy, multi-channel campaigns of this caliber are precisely where Louis Vuitton may just shine brightest. Image credit: Louis Vuitton “Creating Infinity” is a case study in luxury marketing, as multi-channel campaigns of this caliber are precisely where the brand shines brightest. Image credit: Louis Vuitton

 

By Amirah Keaton

French luxury house Louis Vuitton’s latest delivery represents one of its largest global offshoots in recent history.