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Louis Vuitton animates print campaigns with new mobile app


French fashion house Louis Vuitton is layering its print campaigns with a new mobile application that brings together exclusive advertising content and mobile commerce.

Louis Vuitton’s Pass app allows consumers to experience ads in new ways with behind-the-scenes content, featured product information and a store locator. The interactive elements of Louis Vuitton’s Pass app engages consumers by curating a personal experience that fleshes out familiar ads.

“Using this technology to scan an Louis Vuitton image with a mobile phone leverages the consumer's constant interaction with mobile,” said Melody Adhami, president and chief operating officer of Plastic Mobile, Toronto.