- Luxury Daily - https://www.luxurydaily.com -

Louis Vuitton fails to prove acquired distinctiveness of white-and-blue Damier Azur pattern in EU

Louis Vuitton's white-and-blue Damier Azur pattern. Image credit: Louis Vuitton Louis Vuitton's white-and-blue Damier Azur pattern. Image credit: Louis Vuitton

 

French fashion label Louis Vuitton has lost a long-running dispute with the European Union over its white-and-blue Damier Azur pattern, failing to convince a top court that its checkered mark was distinctive in 27 countries across the E.U.